Rob Avis is the co-founder and Chief Engineering Officer at 5th World, an organization focused on equipping people with practical knowledge to build stronger relationships with nature and develop more resilient economic systems. Through his work at 5th World, Rob creates educational content and engineering solutions that bridge regenerative design with real-world application, drawing an engaged online following drawn to his thoughtful, grounded approach to systems thinking.

Rob joined The Grove podcast, produced by Earth Onward and supported by Crazy Friends Clean Tech Growth Lab, for a conversation on regeneration and innovation. He discussed the philosophy behind 5th World, the importance of soil health, and how empowering individuals with deeper ecological and economic literacy can drive meaningful change from the ground up. His perspective reflects years of work at the intersection of engineering and regenerative practice, making complex ideas accessible without stripping away their depth.