Juan Pablo Rivero

Juan Pablo Rivero is the CEO and Founder of Hydrous Management Group, a company focused on delivering water treatment and reuse solutions through a service-based model. Rather than requiring industrial and commercial clients to own and operate complex water infrastructure, Hydrous structures water treatment as a managed service, removing the capital burden and operational complexity from the end user. The approach allows facilities to access reliable, high-quality water treatment without taking on the technical risk or upfront investment typically associated with conventional systems.

On The Grove, the podcast produced by Earth Onward, Rivero explored the concept of Water as a Service and how this model is reshaping the way businesses think about water management. He discussed the challenges companies face in treating and reusing water on-site, why the traditional ownership model creates barriers to adoption, and how shifting to a service structure can accelerate the deployment of more efficient water practices across industries. The conversation touched on the intersection of environmental responsibility and business pragmatism, making the case that smarter water use does not have to come at the expense of operational simplicity.

Rivero brings a focused perspective on how financial and operational innovation can move water reuse from a niche consideration to a mainstream business practice.